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who i am

My name is Alejandro Arraya Avila, professionally known as Ale Arraya. I’m a Bolivian Singer-Songwriter specializing in Latin Pop. My repertoire includes numerous ballads, and lately, I’ve been venturing into creating more contemporary music.

I was born in La Paz, Bolivia, and my early years were marked by my passion for competitive tennis. I represented my home country at various levels and eventually secured a full scholarship to play D1 tennis in the United States. After dedicating two years to my athletic pursuits, I made the bold decision to leave tennis behind and fully immerse myself in my true passions: music and finance.

I’m on track to graduate in 2024 with a double major in finance and entrepreneurship from the University of Miami Herbert Business School. At the same time, I pursued my love for music by obtaining a minor from the Frost School of Music. Displaying my entrepreneurial spirit, I established my own record label, Arraya Records, in 2023. Following my graduation and gaining valuable experience in the financial industry, I plan to wholeheartedly pursue my music career.

By combining my academic achievements, musical talent, and business acumen, I aspire to carve out a successful path in the music industry. I aim to leverage my finance background to make informed decisions while delivering captivating Latin Pop music to my growing fan base.

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